50 Shades Of Green: Reimagining Philanthropy

CO-AUTHOR. SHUTTLEWORTH FOUNDATION. 2019

The Shuttleworth Foundation funds those who are not only brave enough to reimagine the future, but also brave enough to try. And we challenge ourselves to do the same. When the goal is to create something that is beneficial for the world, rather than beneficial for the market, everything gets reconsidered. This has become our way of life. Practising philanthropy as a vision, not an intervention, means we question every rule, examine every outcome and discard any process that no longer serves our core mission. We are the long game – looking beyond today’s politics and daily headlines and the technology trends of the moment to those things that are more fundamental, more systemic. Reactionary funding is shortsighted. We are interested in ripple effects that are felt for decades. These are building blocks, not photo ops. We refuse to shortchange our future. In practice this means we have moved away from giving grants and creating arbitrary metrics for change. We no longer accept project proposals, nor do we drive ideas internally. We have moved towards partnership; towards a shared vision for how change can be effected across domains. This book explores these ideas and how we have applied them.


I was awarded a Shuttleworth Fellowship in 2014 in support of my project Safecast and worked closely with the foundation and other fellows over the following years. In 2019 a few of us spent a week in the British countryside (at a recording studio once used by Black Sabbath) and tried to distill all we’d learned about what worked and what didn’t into this book, in hopes of being useful to those who followed in our footsteps. – s


Get it: Amazon