Sometime in summer, 1991 I guess? I was hanging out at Rob Sexton’s house in Tampa. He’d offered to teach me how to silk screen t-shirts and we’d ended up talking about records. He pulled out a box of I don’t even know what anymore, a stack of 7″s he’d traded for an equal stack of the recently released Slap Of Reality 7″. This was how you sold records then, you’d press 300 and then trade 10-15 at a time to other people for records they released and soon you’d have a mini record store, a distro that you could take around and see off one by one. The records weren’t important, the story was. Rob told me how pissed he was at the guy who sent him the records because he’d shipped the records in a box but hadn’t included any kind of note. In punk rock / hardcore at the time, this was an unparalleled dick move. Who sends an order and doesn’t include a note? That wasn’t punk at all.
It’s funny what sticks with you, but Rob’s reaction that day definitely did and a few years later when I started my own label (Toybox Records, which I shut down around ’97 I think? ’98 maybe.) I took that to heart and went out of my way to include a note, no matter how short – just something personal, in every order I shipped out. It was important. This personal connection we all had with everyone else in the scene, even people we’d never met. There was this thing that tied us all together and we knew it, and a little note in an order, a “thanks, hope you like it” or whatever made all the difference in the world.
This was a long time ago. I communicated with people online via BBS’s and #irc and wouldn’t have my first email address for another 2 or 3 years when I moved to Gainesville and took over my roommate Anatol’s email account because he couldn’t imagine ever having a need for it himself. Anyway, point is back then we wrote real letters to people and when you ordered something getting a note in the package said “you aren’t just a customer, this isn’t just business” and we all knew it.