I’ve written a lot about social media and the state of it at various times, as well as my participation (or not) in various aspects of it. Most famously this piece from over a decade ago about why I don’t use Facebook. More recently I wrote about many of the different current offerings though that was pretty extensive and several months later I’ve mostly decided to focus my efforts and wanted to share my thinking, and where to find me – I’m not going to list every account I have everywhere, just the ones I’m actively looking at.
The old: I’m @seanbonner on X – I was indignantly calling this Twitter long after the name change but I have to admit the X of today is nothing like the Twitter of yesterday, and essentially everything I loved about it has been replaced with things I hate. As one of the first 140 people to join Twitter, this one has been had to accept and let go of. I still have a blue check because at the beginning of last year I paid for a year, and even though I cancelled it a long time ago it persists along with increasing “your premium account is expires soon!” warnings, so I expect that to go away soon and along with that any visibility I used to have there. The only reason I keep the account is because CryptoTwitter – the community there – still hasn’t entirely moved anywhere else and it’s like this tiny pocked of joy and inspiration and friends and hope surrounded by a moat of bot vomit and trolls. I will continue to encourage everyone there to go elsewhere.
I’m @seanbonner on Instagram – I made excuses to justify Instagram while avoiding Facebook for a long time but the worse Meta gets the hander that is to do with a straight face. While this used to be a great place to connect with other photographers, the algo sucks and the new image format sucks and the ads suck and everything sucks so while I’m keeping the account for the name and will probably crossposts for a while, the future sees far less of me there. (Also I have an account for my noise project Drone War because again, the noise community seems to only be there at this point.)
The now: I’m @seanbonner.com on Bluesky – I wrote before that this is the most Twitter like of the Twitter alternatives, and I think that’s in part why it’s gotten critical mass. Technically Bluesky is the front end built on the open AT protocol which anyone can build on so you aren’t locked into anything, and only you own your content and social graph (followers). There’s no ads or algo manipulating the feed, so you see posts by the people you follow. Using your own domain to verify is brilliant. Blocking and mutes work, and so far there’s a pretty low percentage of troll bots. The only real complaint I have right now is that the lack of a real crypto community there has allowed a ridiculous flood of long debunked 2021-era rumors which people with large followings state as if they are facts, to much applause and fanfare. So that’s a little gross, but hopefully it shifts in the near future.
I’m @seanbonner.photos on Flashes – Flashes is an Instagram like interface for AT Protocol while it’s technically also a Bluesky account, the content is more designed to be viewed in Flashes, which ignores text posts and beautifully presents imagery. Currently Flashes is iOS only, and it’s a single dev project, however they just celebrated 50k downloads from the App Store so I hope the growing popularity allows them to bring in some more people and expand to web & Android soon. I made a dedicated account for this app rather than just use my main, because I wanted this to really photos on photography and visual art, and not get sidelined by random news or drama of the day.
I’m @seanbonner on Telegram – This is actually my favorite place to hang out, largely because I’m in small well curated groups so it’s more of a bunch of private group chats, but that’s really what I want out of social media anyway – a good way to talk to my friends.
More privately, I’m @seanbonner.01 on Signal – in a perfect world I’d migrate all my Telegram groups and chats to Signal, and we’d all turn on disappearing messages and sleep much more soundly knowing we’re not being snooped on. Alas, this tends to be more for friends who are tech savvy and paying attention to privacy and security issues. (Related, I’m also on Session which is it’s own thing, built outside of the US but using some Signal tech. If you need to reach me securely and don’t want to use Signal ping me and I’ll give you my account)
While talking about this forthcoming post over the last few days a number of people have asked me if I’ve I’ve tried this or that app which they are really liking, and the answer almost universally was “yes, but..” the “but” being that it was yet another centralized app that will eventually have the same problems as all previous centralized social media services and at this point I’m not going to commit to or spend time building a following on anything like that. I’ve done it too many times and it’s groundhogs day at this point. The only way I’m seriously considering anything is if it’s decentralized / built on web3 foundations, because if I choose to leave I want to take my stuff with me – I don’t want to keep starting over from scratch.
And again, I’m on a few other apps which I’ve mentioned before I just don’t actively check them. That’s it for now, if you aren’t there yet come hang out on Bluesky.
I was on the road and groggy with cold meds when this conversation happened, so I told my friend Rushkoff I’d get back to him when I was home and rested up. I thought that would be a week or so later. It’s been 2 months and I haven’t stopped thinking about it, in fact I’m still not entirely sure how to answer it. That complexity on its own is kind of interesting so I thought maybe exploring it in public might get a little closer to an answer, or if nothing else relieve my guilt of taking so long to respond.
I think the main question here is “is this replicable?” – that is, could another group look at what is happening in the cryptopunks community and mimic/apply/encourage something, and get similar results. But to answer that we need to answer another much more difficult question first – what is “community?” And that requires accepting that the word “community” has become a completely worthless buzzword in web3 thrown around by marketers who don’t know shit about what community is. Community comes from human relationships and shared experiences and camaraderie and giving a shit about each other. Community is not about profits, floor prices or bag holders.
So I first need to define what I think about when I think of community, and in thinking about how to do that, I tried to think of other places where I’ve observed or experienced something similar and what those relationships are. At the core, it’s a trusted familiarity that comes when you’ve known someone for a long time, or you’ve been through a difficult situation together. There’s a feeling of being able to depend on each other, and a little bit of understanding who the other person is that doesn’t happen overnight. I have a small group of friends who I’ve known since high school and we all still talk regularly. We’ve taken different paths in life but we know where we all came from, and no matter today’s differences we know we can count on each other. I think in many ways this is the idea of “family” that is so idealistic but is rarely attainable, at least in my experience. We have the family we were given and the family we choose. Or more accurately in today’s global always online world – the families we choose.
As a kid I moved around a lot and never had the chance to build strong bonds with other kids. It wasn’t until high school and finding punk rock that I found people I clicked with and related to. I had a very lonely childhood when I finally found a place where I fit in, I never let it go. Ironically the place where I fit in is legendary for preaching independence, being yourself, and standing up for what you know to be right regardless of what others might think of you. I like to think I’ve taken those ideals to heart. That could seem unrelated, but it’s not. Keep reading.
I’ve written before about this and how it’s certainly driven my lifelong fascination with communities and subcultures and how people relate to each other. So any discussion of what an awesome community is will be informed by those experiences. People are diverse, but the commonality that they share lets them understand something about each other, and this creates a higher level of baseline trust that you’d find in just some random gathering.
This is a kind of intangible idea so it’s hard to quantify, but it manifests in different ways: supporting each other’s businesses and projects is obvious, openly sharing connections and networks is another. Looking out for each other, in public and private. That could mean professional services, or personal advice. It’s something like… “If you need something, I’m here for you.” That seems overly simplified, and maybe it is, but sometimes simple things are the most powerful.
So how do you get that familiarity? Time. Time is the answer in 99% of situations. Put in the hours, prove yourself, and eventually the people who are still around have built something with each other. And when applying that to a group, when you put that time in is important. In most situations, most communities, you join and then work your way up or earn trust over time. Your cred in the group is tied directly to how long you’ve been there. However even though this is the most common I would argue that this isn’t always ideal. The well worn stereotype of the elder community member trying to squash the actions of the newer member comes directly from this. Sometimes the people who have been there the longest are also the most jaded and critical of anything they didn’t come up with themselves. Lots of ‘get off my lawn’ going in communities with age based seniority.
The other way provides some insulation against this, which is that a potential member has to prove themselves before being able to join. There’s a number of different ways this can happen which I’ll get to in a minute, but the result is attaining membership in the group itself becomes the vetting mechanism, so members can fast track through all the ‘getting to know you’ business and skip right to familiarity and trust with any other member they meet.
An example of this from pop culture is the scene in Chuck Palahniuk’s “Fight Club,” where Tyler Durden makes wannabe members of Project Mayhem wait outside of the Paper Street house for several days while constantly and repeatedly being insulted and told to go away. The idea being that anyone who wasn’t really committed to the cause would give up and leave, while the ones who remain despite the abuse would eventually be welcomed as family. The (factually questionable) story says this comes from ancient Buddhist traditions where a potential monk’s dedication was tested by forcing them to wait outside of a temple for 3 days before being allowed to enter. Entry isn’t about participation but commitment. The friction ensures that those who join aren’t mere onlookers. And the people on the inside know that the new arrivals are serious.
But this idea exists outside of the realm of fiction, one well known example is the culture of motorcycle clubs. Potential members go through a prospecting phase before receiving their full set of membership patches. During this time, a prospect is both under the protection of the club but subordinate to all members of the club and expected to do anything asked of them, immediately, without question. The severity of this fluctuates wildly depending on the club and the chapter, but in any case this lengthy trust building phase is designed to weed out people who aren’t serious, and ensure that once someone is officially welcomed in any other member can trust them completely the second they meet them just by seeing their patches.
A friend of mine, a full patched member of a well known 1%er club once described the experience simply – “once you’re in, you’re in.” The bond was immediate, and like family. And while the ritual of it all obviously plays a role, at the end of the day it’s not just about the jackets or the bikes; it’s about the shared experiences, the ethos, the passion. This dynamic is echoed, perhaps surprisingly, in niche communities like Cryptopunks. Despite the obvious different stakes, the essence of belonging is strikingly similar. Ask anyone who, after first getting a cryptopunk, was bombarded with welcome messages and a flood of “one of us” gifs in one of the gated chat groups what that felt like.
(As an aside, “one of us” is a reference to the controversial 1932 film FREAKS which, at its core, is a film about a group of people, carnival workers, who built their own community, having been ostracized by mainstream society.)
And yes I recognize the hilarity in drawing parallels between gritty, underground subcultures and a community centered around digital art collecting. And no, I’m not implying that owning a Cryptopunk turns you into a knife wielding badass. But I am highlighting a common dynamic that prioritizes a sense of belonging through shared experiences.
And it’s not just bikers or carnies, for almost 25 years now I’ve practiced an esoteric Japanese martial art which involves training with old, very senior instructors often at their own private dojos or groups. These locations and schedules are not published openly, by design. The only way you get there is by having trained with the right people, built trust and earned rank. So if you are there (and there often is someone’s home), it’s because you know enough to be there – so some level of trust is implied. Again, this isn’t unique. There was a time in various surf/skate/punk cultures where being in the wrong place at the wrong time – a beach, a ramp, a venue – could result in a trip to the hospital. You had to earn the ability to be there, prove yourself in the scene to get access. While these places were technically open to the public, the public was in no way welcome. But for those who had earned the right to avoid harassment, you also knew anyone else there had your back.
I’m belaboring the point here and you may be thinking I’m an idiot drawing this connection because all of these things require time and potentially blood, sweat and tears to earn your way in, but consider this: There are no accidental Cryptopunk owners.
As we approach the end of 2023, if you are holding a Cryptopunk that almost certainly means one of a few things:
You were very early to all of this, you saw the importance and potential and jumped at it. But even more, you didn’t sell and walk away when these things were going for $150k each. That you are still here means you believe, even with everything that has happened, this is still just the beginning.
You weren’t early enough to get in when these were free, but you understand the importance, and paid the very high price of entry because you didn’t want to miss out.
Or, someone in one of those first two categories believed in you so much that they felt you needed to be in as well, and gave you one (or a big discount on one).
The process may be different but the end result is similar: If you are here, you are here for a reason – and just the act of being here tells the other members something about you.
And this brings me to another important similarity. Most of these groups – bikers, skaters, punks, (even the fictional Project Mayhem devotees) experienced stigmatization. These people were viewed with suspicion or even disdain by mainstream culture. And we all know that NFT enthusiasts, with their “expensive JPEGs,” face sneers and scorn from skeptics who are still in the vast majority.
Being mocked or stigmatized for your interest can be painful. But at the same time these negative labels, when embraced by a community, become a badge of honor. It’s in the face of external social judgment that the true strength of a community shines. Finding solace among like-minded individuals can be empowering. Keeping this in mind, that FREAKS reference hits even harder.
Another example – the fiercely individualist Church of Satan describes its membership as a “mutual admiration society.” I love this phrasing. It underscores a base level of respect extended to each other automatically, especially poignant in a group that is totally diverse by design. These aren’t mere social clubs; they’re support systems. Strip away the surface differences, you find at the heart of each community the notion of mutual respect. This is huge, especially for people who may not experience that anywhere else.
And this gets back to one of the “awesome” things I was referring to in my original comment – unlike most interactions today, where disagreements almost immediately devolve into traded insults, communities built on mutual respect facilitate enriching discussions. Intellectual discourse allows people to disagree and still maintain a level of civility. In an increasingly polarized world, the comfort found in these communities becomes ever more attractive.
Don’t get me wrong – nothing is perfect. Bad actors exist everywhere and no community is immune to extractive leeches. And for sure there are some real goddamn assholes who own cryptopunks – but the high barrier to entry serves as a filter which keeps those to a minimum. Perhaps if you spend $100k to walk in the door, you aren’t likely to want to shit on the carpet. Conversely, if the cost of entry is only $10, there’s a certain kind of person who will happily pay up, then gleefully shit all over the place just to see the reaction.
Also, yes anyone with deep enough pockets could just buy a Cryptopunk tomorrow, but the opaque community structure and confusing web of unconnected chat groups almost requires a guide, some introductions and a bit of social vetting from within the community. It’s not exactly like being invited to a private dojo, an MC clubhouse, or a well protected surf spot – but it’s not entirely different either.
And similarly, there’s not just one thing. Just as Hell’s Angels have a different culture than the Mongols, and an SF chapter will have a different culture than a Venice chapter, just as skaters in New York have a different culture than skaters in Dallas, it would be silly to think all Cryptopunk owners are the same. And the community reflects this – the culture in the Discord is different from the culture in the Telegram group which is different from the culture in a local city group which is different from the culture in a private twitter group. There are subsections and they are drastically different by design, but it’s the commonality that they share which brings them together.freaks
So to find my way back to the original question of whether one needs to own a Cryptopunk to experience a similar community, the answer is as complex as the community itself. Two things I want to call out: Owning a punk doesn’t guarantee the same community experience, and similar experiences can be found in other communities. It’s also important to understand that none of this is static, people are ever changing and their communities with them – a community today is different from that community yesterday, and tomorrow’s will be different still.
While all communities have unique structures, I recognize some patterns – bottom up organization, mutual respect among members, and some barriers to entry. Having skin in the game, be it financial or sweat equity, feels important. It’s not explicit, but in a way we are talking about secret societies. Simply owning a punk isn’t an all access pass. The opacity of community channels and social vetting echo characteristics found in more traditional “closed” communities. Can’t ignore the irony there for a community built on a foundation championing indelible openness and transparency.
Cryptopunks aren’t the only multi-gated online community, and any number of other collections, open-source projects and even traditional social groups also offer pathways to similar experiences. So, while the Cryptopunks community cannot be copied, its core ethos is not unreplicable. As communities continue to evolve in the digital age, perhaps the more important question we should be asking ourselves is not how to get in, but what we, as members or hopefuls, bring to these spaces to make them more meaningful.
When thinking about community, I always stress the value of intentionality. Often people first think of rules and what they don’t want in their community because that’s easy, but I always try to encourage moderators and community managers to reframe that and instead try to identify what they do what. Try to describe the community that you want, that you want to hang out in, by what it is, not what it isn’t. Try to write every point as a positive not a negative. It’s actually harder than you think to do this, but I believe it makes a powerful statement and attracts people who want the same thing as you as well as helping you fine tune your own intentions.
Two guiding documents I helped write that I’m really proud of are the Safecast Code and the Cryptopunks V1 Discord server etiquette.
For Safecast, the environmental non-profit I helped start in 2011, we wanted something for our volunteer community to act as our guiding principals, so in 2014 we published this:
We’ve been thinking about what describes the Safecast project as a whole, and came up with a list of 10 things that we try to incorporate into all of our efforts. This is something like our code of conduct, what are we doing, what we should be doing. We try to check ourselves against this list and encourage others to do the same.
ALWAYS OPEN – We strive to make everything we do transparent, public and accessible.
ALWAYS IMPROVING -We can always do better so use agile, iterative design to ensure we’re always refining our work.
ALWAYS ENCOURAGING – We aim to be welcoming and inclusive, and push each other to keep trying.
ALWAYS PUBLISHING – Results are useless behind closed doors, we try to put everything we’re doing out to the world regularly.
ALWAYS QUESTIONING – We don’t have all the answers, and encourage continued learning and critical thinking.
ALWAYS UNCOMPROMISING – Our commitment to our goals keeps us moving closer towards them.
ALWAYS ON – Safecast doesn’t sleep. We’re aware and working somewhere around the world 24/7
ALWAYS CREATING – Our mission doesn’t have a completion date, we can always do more tomorrow.
ALWAYS OBJECTIVE – Politics skews perception, we focus on the data and the questions it presents.
ALWAYS INDEPENDENT – This speaks for itself.
I’ve written before about the overuse and redundancy of Discord servers in the web3 space so with for the Cryptopunks V1 Discord I asked that we think of what didn’t already exist, but that we wanted to exist, and explicitly try to create that. I’m proud of these guidelines and think they’ve helped shape a friendly and welcoming community.
We are inclusionary and you’re welcome here. No matter what you look like, where you come from, what you have or your beliefs; you’ll be treated with respect.
We are here to have fun but not at the expense of others.
We celebrate CryptoPunks and Web3 Punk culture in its entirety. We recognise the visionary of our creators, LarvaLabs; the current owners of the brand, Yuga Labs; and all of the wonderful Punk derivatives. We reject repeated, intentionally divisive or derogatory comments towards any in the Punk ecosystem.
We show respect and positivity because we want to be respected by the wider community.
We share our interests, achievements and current projects without incessant shilling. In general, if you’re repeatedly bringing up a particular topic without prompt, that could be considered shilling.
We’re all at different stages of our journey and continuously learning. Teach others about your experiences, learn from others about theirs. All questions are good questions and our chat is an open forum.
We recommend you turn off DMs and be extremely careful in the interactions you have here. Phishing, impersonation and all manner of trickery are persistent threats.
If you post a suspicious link, NSFW/NSFL content our mods might act to ban or mute you immediately. If in doubt about whether something is acceptable, it’s better not to post.
Mods are here to clear away bad actors and facilitate positive discussion. If a mod asks for a discussion to move on, or to an alternate channel, or reminds you of these guidelines; please heed their advice.
We Punks are ultimately the moderators of our peers. If you see something that isn’t constructive to the community we’re building, say something.
While I’m not trying to suggest these are perfect or pat myself on the back too much, I think these are two really good examples of directional documents that can help a community shape itself rather than just leaving things up to chance. If you are a community steward, manager, curator or janitor I can’t recommend doing something like this enough.
As editions of the first piece from my new “Connections” series have started to find homes, I thought I’d take a moment to talk a little bit about what I’m doing with this series, where it’s coming from and why.
I was a designer before I was a photographer and the initial motivation to pick up a camera stemmed from needing to fill a design element, so my initial look through the lens was purely aesthetic. Obviously I moved into storytelling later, but I never stopped thinking of composition. One could argue that street photography is also an experiment in abstracting the subject, but that might be a bit of a bleak take. Camera in hand, I intentionally tried to look at things a little differently than what I saw from others around me, and this lead to trying out different angles and perspectives. Often I found myself looking up.
Right away I was attracted to the similarities, stark feeling and contrast of both power lines and leafless tree branches in winter. Especially in black and white, which is my default. I started taking pictures of these right away, again with a “layout” approach and if you followed my early flickr, instagram and various other “moblogs” you might remembers these as recurring themes. The overhead rat’s nest power lines of Tokyo only exacerbated this fascination so once I started spending time there my collection of these images started multiplying.
In the past 2 decades I’ve amassed hundred of these photos, always feeling that there was something to them that I just couldn’t put my finger on, and if I just kept scratching at it sooner or later the connection would reveal itself to me. In the meantime I kept looking up and kept collecting photographs of settings that struck me. One thing I started thinking about a while ago was how both tree branches and power lines (or telephone wires in some cases) were means for transmission. Information being sent back and forth. And of course the duality that finds its way into all my work was present here as well, bouncing between the natural and the manmade. Intentional vs accidental, or maybe questioning how much intent is actually in the natural.
I kept finding new ways that these images and their subjects were similar and for a while I considered doing an exhibition that just juxtaposed the two sets, allowing the viewer to make the visual connection on their own but something about that wasn’t quite working for me. It felt unfinished. Around this time I started playing with AI. While I loved the idea of text prompt generated imagery, I was immediately fascinated by the idea of feeding my own work into the machine and seeing what it spit back at me. I loved the distorted abstraction and a kind of return to shapes and light and a step away from the literal subject that had been the focus of my original photos and in a way pushed me to look at my work a little differently again.
(Above: A crow in Tokyo by me, Below: Dall-E reimagining my crow)
As I continued to play with these new tools I thought again of the images of trees and wires that I’d been amassing and I began seeing what AI might make of them. The first attempts were admittedly uninspired though I didn’t really have a clear idea what I was looking for. Just kind of poking around to see if I stumbled across something interesting. Telephone poles that look like trees? No. Tree branches that look like power lines? No. The further I got away from my work the less interesting I found it, and in that realization I hit on something. What if I returned to my work very intentionally? What If I seeded the AI with several images and asked it to combine them – not in a “give me one photo of trees and powerlines” kind of way, but in a “here’s a bunch of images of the same thing, combine them” kind of way. What I got back was brilliant.
Without the projected human context of “this is this kind of thing, that is that kind of thing – and they are different things” the AI just looked at the shapes and structures and tried to imagine what it would look like for them all to fit together. This was the missing piece I’d been looking for – it wasn’t a question of how do these two distinct bodies of work fit together, but how could I combine them into a singular thing that continued to work with the narrative I’d been building.
These new images did exactly that – this collaboration being a direct synthesis of the human and synthetic, a merger of the natural and the manmade. Suddenly the relationships get more confusing and more less straight forward. The clear lines between one and the other fall apart. The black and white (both color and theme) becomes endless shades and interpretations of grey. Thinking back on the notion of communication, it’s less clear what kind of information is being sent, and where, and by whom. I’m always attracted to art that makes me ask questions and that’s hard to do with my own work because I usually have the answer to begin with, but this brought some of the that uncertainty into play. These outputs, unquestionably grown from my own imagery, had become their own thing leaving the viewer with much more room for their own individual assessment.
I decided to create 2 different distinct collections – editions and 1/1s. To differentiate them the editions will be a 1:1 square format and the 1/1s will be more traditional 4:3 landscape aspect ratio. There will also be a series of physical prints, and potentially a book collecting them all at some point in the future. Because of how deeply invested in this process I’ve become I decided that the actual distribution of these pieces should also be part of the project and fit into the concept of connections and relationships. To that end, I’ve begun gifting the first piece in the editions collection to people that I meet in person. This piece is effectively an open editions, until I decide to close it and while it may end up on the secondary market at some point minting will only ever be available from me, directly, in person. I’m not selling this piece, it’s a free gift from me to the recipient which further contributes to the concept of relationships and connections. Each future piece in the editions collection will be available to different groups of people under different circumstances. These will be announced as they are released.
I’m still deciding how and when to release the 1/1 collection and if I’ll do it on my own or through a curated platform. I’m still fine tuning which pieces will make up that collection, and how large it will be. A lot of potential directions here and decisions I’ll make as I get to them. In the meantime the focus is on the editions, and I’m very happy that so far the people I’ve given one to have resonated with the project and appreciated how it’s coming together. I’ve set up an Instagram account for this project specifically and will be posting art there as I make it public. Thanks for reading this far, and I hope you’ve enjoyed this look behind the curtain.
Update: The 2nd piece in the Editions collection is available now, it’s only available as a burn to redeem. You’ll need 9 NFTs from my previous “cats” collection to exchange. (current floor is 0.0023 on OpenSea, 0.0001 on Blur)
Update 2: This Deca gallery will document the future pieces in the collection, as well as how to get them.
From the very beginning of the internet we’ve wanted to talk to our friends. Or to talk to people who might become our friends. At first this was easy because there weren’t many people online so you could know everyone who found their way into an IRC channel or MUD or various other chatroom but as more people got online staying in touch with your friends became harder and it wasn’t long before our online social networks evolved into and were enabled by social networking sites (SNS). In my memory this starts with SixDegrees, for others it might be Friendster, Xing, MySpace or any number of other sites where you could subdivide everyone into a smaller group of people you wanted to connect directly with long before most of the world found their way onto Facebook. And everyone who has every used one of these sites has faced the same dilemma – leaving.
Not that it’s hard to walk away from any particular site but it is hard to walk away from the friends you made there, and in a very real way this became one of the tools used by these sites to keep you there. If you leave the site you are leaving your friends and you wouldn’t want to do that right? They used guilt along with various technical lock ins to make it very hard for you to recreate your social network on some other site. You might think of these people as friends but these sites look at your friends as valuable proprietary data. Of course this isn’t a good thing, they actually are your friends after all, but business models as they are with these sites want you to think you only have friends because they allow you to. So almost since there were social networking sites people have been trying to find ways to export their list of friends (or their social graph if you want to get fancy) and bring it into another site.
But just getting the information isn’t enough, if your friends aren’t using a new site then trying to connect with them there is going to be hard even if you somehow were able to bring over your friend list from another site. This is a problem with centralization, you need people to go to the specific place. There’s other privacy invasive options like uploading your entire address book but maybe you don’t want to show this company everyone you know, or maybe you don’t want to leak your friends private info, or maybe just because someone is in your address book doesn’t mean you want to connect with them on every social media site. Are they actually your friends or work colleague or ex-roommate or a million other potential classifications that makes this problematic? Anyway, this isn’t a new problem and smart people have been trying to solve it for a long time.
I first remember Ryan King talking about it in 2005 though he even notes then that this was a frequent conversation at the time. We were in the beginning of Web 2.0 but already imagining what Web 3.0 might be, and calling it The Semantic Web. (This is not to be confused with Web3 – the distinction between Web3 and Web 3.0 is still lost on a lot of people, and sadly a lot of the people who dreamed about Web 3.0 are missing Web3 because if silly biases, but that’s a different story for another time). Projects and proposals like Microformats and IndieWeb imagined an internet where an individuals personal data was owned by and controlled by themselves rather than by for profit companies. Rather than a website allowing you to see who your friends are you could choose to allow a website to see your friends. It was a revolutionary idea at the time, as Ryan notes, and unfortunately it didn’t catch on in the scale that any of us hoped it would. And as a result of that lack of adoption my Twitter feed right now is full of friends worrying about how they will stay in touch with each other if Twitter suddenly disappears. It’s got people talking about Mastodon again, which while open source is really many of the same problems in a different uniform. And so the dreams of 2005 have gone largely unrealized in the last 17 years.
Until now…
If you have been paying attention to whats going on in Web3 then this description of “own your own stuff” probably sounds familiar. And this is where things start getting really, really exciting. (Well, I mean if you are a nerd about this stuff it’s exciting, and I clearly am, and if you are still reading I’ll assume you are as well.) There are two new blockchain based protocols I’ve been playing with, Farcaster & Lens, which are super promising and already delivering on some of these dreams and I wanted to share them here.
Farcaster is a “sufficiently decentralized social network” which combines on-chain (ethereum) with off-chain to create something where people own their own information, their usernames, social graphs and posts, and decentralized enough that anyone can build something on top of those profiles – and enables people to switch between services without needing permission from a company. A quick look at the growing ecosystem shows how people are already putting this to work. For example right now the primary Farcaster application (which is not yet publicly released) doesn’t show public profiles, but Discove.xyz is built on the protocol so you can see my profile here.
(Farcaster as seen in the desktop app)
Lens Protocol is a decentralized social graph built on Polygon which takes the interesting approach of making your username an NFT and then minting NFTs of your connections, which then allows any application using the Lens protocol to just look at your wallet and then immediately build out your profile. For example here is my profile on Lenster which is currently the primary SNS using the protocol, and when I signed into Orb (another currently mobile only option) it instantly populated my profile, posts, and followers/following with everything I’d set up on Lenster.
(my profile on Lenster)
(My profile on Orb)
I didn’t need to export anything from Lenster, I didn’t need to import anything to Orb. Didn’t need permission or anything. When I updated my header image on Orb, the change was immediately reflected on Lenster. I looked at a few other Lens based sites and it was the same everywhere. Possibly even more exciting is that not only the posts were mirrored, so were the reactions. Hearts, replies, shares, etc.. all the same everywhere. It was mind blowing. Of course there are ways to syndicate out a post from a Web 2.0 SNS to others, using IFTTT for example you can write a script to send your Tweets to your Tumblr, or you can connect Twitter to Instagram so that a photo you post on Instagram is announced on Twitter, but the result is that these are still separate sites with individual comment threads and ultimately disconnected. With Lens it’s all the same, because they are decentralized and I as the owner of the post and the profile let each site access it from the blockchain. However we haven’t moved entirely from Web 2.0 to Web3 yet, so luckily there’s a way to send things back as well. I tested it out and it worked brilliantly – this post originated on Orb, was cross posted to Twitter and reflected on Lenster. Obviously any replies on Twitter stay on Twitter, but a reply on Lenster is seen on Orb. It’s magic.
(as seen on Twitter)
(as seen on Lenster)
Looking through the ecosystem lists on both projects I don’t see any option to sync the two yet, however I can’t imagine that is going to be too far away. Similar problems being solved in both and a lot of overlapping ideas. I’m really so excited to see this and to realize we don’t need to have the “____ sucks now because [policy/management] change, I’m deleting this app, where is everyone going next so we can connect there?” conversations every few years any longer. Obviously this is early days, these are beta applications on beta protocols but I can see where it’s heading and it’s so much of what I’ve been dreaming about for almost 20 years. I’m sure it’ll take a little while for this to click with everyone, and a lot of people are going to need to get past their crypto biases, but this really is the empowered user world we’ve been hoping for. If we’re friends, if we’re connected on one of any number of current social networks, I do hope you’ll check this out sooner rather than later. I don’t think mass adoption is an if, it’s a when.
From the early days of screen names and /nick to usernames and avatars and anons and on and on we’ve continually struggled with (or perhaps played with, depending on who you ask) how best to represent ourselves online. Hell, how we represent ourselves offline is already difficult enough and forever falls back on who you know, who will vouch for you, and your reputation – all of which is easily manipulated. That’s 1000x more complicated online where in most cases you don’t actually have any idea who you are interacting with. The dismissive cliche leading up to the dot com boom was that anyone you spoke to online was really some overweight, socially inept dude still living in his parents basement, especially if they were representing themselves as an attractive woman. This stereotype was largely driven by people who weren’t online and saw no reason to get online and just wanted to poo-poo anyone else who did. But then “being online” got profitable and that made all these other people get interested and suddenly there was a rush and people who had been mocking anyone spending time on the internet needed a way to be on the internet but make it clear they weren’t like those other people on the internet. Proving who you are, while also allowing you to be who you want, has been a struggle ever since.
One of the things that I and others have been thinking and talking about is how Web3 has to some extent freed us from the constraints of the avatar and given us some further flexibility as to how we manage our online identities. Almost exactly a year ago I wrote a lot of words about avatars and identities, largely focusing on community membership and how the ability to own an NFT which becomes your access to and identity within a community, and being able to have wallets with multiple NFTs that you can switch between depending on context was both scary and exciting.
One thing I observed was that being able to prove you owned an NFT which you were using as your avatar allowed for some authenticity and reliability, and while of course anyone else could right-click-save that image and use it themselves (and we’ve seen a lot of scams emerge doing just that) the increasing ability to gate some interactions or prove ownership as verification was quite the revolution. I can use my CryptoPunk while interacting in the private CryptoPunk discord and my Bored Ape while interacting in the private Bored Ape discord and in both cases everyone knows it’s me, just kind of wearing a different outfit to fit the occasion. Of course, we’ve also seen that people gravitate to one of their avatars more than others and begin to use that across platforms and that avatar starts being associated with them. This is super interesting for lots of reasons, not the least of which is what happens when an NFT avatar is deeply associated with someone and then they very publicly get rid of it as we saw with Punk #4156, or it becomes so much of who they are they couldn’t part with it? Are these little images now subject to typecasting? So once again a solution presents new complications.
And this is where things get super fascinating, because what if the image that becomes so associated with you and your online identity, isn’t “the real” thing (whatever that means)? Consider for a moment the case of CryptoPunk #1060 vs CryptoPhunk #1060.
CryptoPunk #1060CryptoPhunk #1060
I’ve written about CryptoPhunks before and won’t repeat myself here as it’s a complex discussion, but will just note for anyone unfamiliar that the imagery of the CryptoPhunks collection (released in 2021) is a 1:1 mirror image derivative of the CryptoPunks collection (released in 2017). There’s a lot more to it than that, but in this context that’s the important detail. In the case of #1060, one of these is used regularly as an avatar and the other sits dormant in an unused wallet. As an experiment I recently posted CryptoPunk #1060 on Twitter and asked people who first came to mind:
Obviously this is not scientific and is biased by who follows me and what communities they spend time in but the point I was trying to make was pretty obvious. Chopper is a developer who is very active in web3 building open source software and helping to manage several overlapping communities. Chopper does not own CryptoPunk #1060. He does own CryptoPhunk #1060 and has used it as his avatar everywhere for more than a year to the point that this image, regardless of which way it’s facing, reminds people of him. For all intents and purposes, in the world of web3, it is him. This is aided by the fact that the “original” CryptoPunk is sitting unused in a wallet that hasn’t been active in over 3 years. Is it lost forever? Maybe. Could it suddenly be reactivated and sell tomorrow? Maybe. But what does that matter, because the association between the person and the imagery is already so strong. And this is far from the only example, I could easily do the same experiment with the photographer Ruff Draft. This leads to the question how much does authenticity matter, or does the entire notion of authenticity need to be revised in this context. What happens when the derivative becomes more recognizable than the original? What if someone with ill intent bought CryptoPunk #1060 and started using it as their avatar? What if somehow Chopper came into possession of CryptoPunk #1060, would he change his identity to face the other direction? I somehow doubt it. We know that the value of a CryptoPunk can be increased because of how it’s used, so could the value of one also be decreased because it’s not used, or because of how a derivative is being used?
I don’t think the answers to these questions are as cut and dry as many of us would like to believe, and that complicates the relationship between ownership and identity, as well as how much value (financial and social) words and concepts like “original” or “official” or “authentic” hold. If actions speak louder than words, does that apply to avatars as well? Is this a new example of “use it or lose it?” Earlier this week one of the most iconic and recognizable CrytpoPunks sold for $4.5 Million dollars to an anonymous buyer. The previous owner held it for almost 2 years but didn’t use it as his avatar – will the new owner embrace and put to use this newly acquired identity they just spent so much money on, or will they neglect it and let someone else usurp them?
