Networks, Theory, and the Web

Where to find me

I’ve written a lot about social media and the state of it at various times, as well as my participation (or not) in various aspects of it. Most famously this piece from over a decade ago about why I don’t use Facebook. More recently I wrote about many of the different current offerings though that was pretty extensive and several months later I’ve mostly decided to focus my efforts and wanted to share my thinking, and where to find me – I’m not going to list every account I have everywhere, just the ones I’m actively looking at.

The old:
I’m @seanbonner on X – I was indignantly calling this Twitter long after the name change but I have to admit the X of today is nothing like the Twitter of yesterday, and essentially everything I loved about it has been replaced with things I hate. As one of the first 140 people to join Twitter, this one has been had to accept and let go of. I still have a blue check because at the beginning of last year I paid for a year, and even though I cancelled it a long time ago it persists along with increasing “your premium account is expires soon!” warnings, so I expect that to go away soon and along with that any visibility I used to have there. The only reason I keep the account is because CryptoTwitter – the community there – still hasn’t entirely moved anywhere else and it’s like this tiny pocked of joy and inspiration and friends and hope surrounded by a moat of bot vomit and trolls. I will continue to encourage everyone there to go elsewhere.

I’m @seanbonner on Instagram – I made excuses to justify Instagram while avoiding Facebook for a long time but the worse Meta gets the hander that is to do with a straight face. While this used to be a great place to connect with other photographers, the algo sucks and the new image format sucks and the ads suck and everything sucks so while I’m keeping the account for the name and will probably crossposts for a while, the future sees far less of me there. (Also I have an account for my noise project Drone War because again, the noise community seems to only be there at this point.)

The now:
I’m @seanbonner.com on Bluesky – I wrote before that this is the most Twitter like of the Twitter alternatives, and I think that’s in part why it’s gotten critical mass. Technically Bluesky is the front end built on the open AT protocol which anyone can build on so you aren’t locked into anything, and only you own your content and social graph (followers). There’s no ads or algo manipulating the feed, so you see posts by the people you follow. Using your own domain to verify is brilliant. Blocking and mutes work, and so far there’s a pretty low percentage of troll bots. The only real complaint I have right now is that the lack of a real crypto community there has allowed a ridiculous flood of long debunked 2021-era rumors which people with large followings state as if they are facts, to much applause and fanfare. So that’s a little gross, but hopefully it shifts in the near future.

I’m @seanbonner.photos on Flashes – Flashes is an Instagram like interface for AT Protocol while it’s technically also a Bluesky account, the content is more designed to be viewed in Flashes, which ignores text posts and beautifully presents imagery. Currently Flashes is iOS only, and it’s a single dev project, however they just celebrated 50k downloads from the App Store so I hope the growing popularity allows them to bring in some more people and expand to web & Android soon. I made a dedicated account for this app rather than just use my main, because I wanted this to really photos on photography and visual art, and not get sidelined by random news or drama of the day.

I’m @seanbonner on Telegram – This is actually my favorite place to hang out, largely because I’m in small well curated groups so it’s more of a bunch of private group chats, but that’s really what I want out of social media anyway – a good way to talk to my friends.

More privately, I’m @seanbonner.01 on Signal – in a perfect world I’d migrate all my Telegram groups and chats to Signal, and we’d all turn on disappearing messages and sleep much more soundly knowing we’re not being snooped on. Alas, this tends to be more for friends who are tech savvy and paying attention to privacy and security issues. (Related, I’m also on Session which is it’s own thing, built outside of the US but using some Signal tech. If you need to reach me securely and don’t want to use Signal ping me and I’ll give you my account)

While talking about this forthcoming post over the last few days a number of people have asked me if I’ve I’ve tried this or that app which they are really liking, and the answer almost universally was “yes, but..” the “but” being that it was yet another centralized app that will eventually have the same problems as all previous centralized social media services and at this point I’m not going to commit to or spend time building a following on anything like that. I’ve done it too many times and it’s groundhogs day at this point. The only way I’m seriously considering anything is if it’s decentralized / built on web3 foundations, because if I choose to leave I want to take my stuff with me – I don’t want to keep starting over from scratch.

And again, I’m on a few other apps which I’ve mentioned before I just don’t actively check them. That’s it for now, if you aren’t there yet come hang out on Bluesky.

The Socials

A little more than a year ago I wrote about the end of social media. I think a lot of what I wrote there holds true and is more obvious from this perspective, especially if you consider the trajectory X/witter is on. Regardless of how you personally feel about Musk or any of his choices (like removing block functions and unbanning abusers) the fact that he’s moved from apolitical to heavily pushing one side, and will have a role with the incoming government, it’s fair to consider things objectively. If the US government set up a social media app today I don’t know that many people would be rushing towards it, nor would they trust it to be open, fair, objective, or secure. Well rando normies might but most people I interact with online spend a few minutes thinking about privacy and security and take that into account at least somewhat. I think it’s probably reasonable to hold X to the same standard, which I also imagine for a lot of people it now fails.

For the moment I’m still there, though I cancelled my pro+ check mark thing a while ago (yet still seem to have the perks) and admit it’s mostly nostalgia and cryptotwitter keeping me engaged, but for how much longer I can’t say. I have been revisiting some of the newer decentralized options I’ve talked about in the past, and making a more concerted effort to spend time elsewhere. Truthfully, a future where I never even think about social media gets more appealing everyday, but without it I don’t know how to communicate or stay in touch with anything but a very small group of people, and everyday the thought of consolidating to only that gets more appealing, but for now I still need to work and let people know what I’m doing, so I’m still in the game.

Given that, I thought I’d share a bit what I’m playing with and how, for anyone that wants to follow along.

My one big realization is that there’s no way for me to be 100% engaged in every app all the time, so while for much of the last almost 20 years Twitter has been my primary goto, I’m actively trying to shift primary to Bluesky. The addition of account switching was big, and the recent launch of deck.blue will make anyone who still misses the golden age of Tweetdeck feel warm and cozy. I also really like being able to use my own domain as my username which serves as verification that I am who I say I am.

For a while now Bluesky and Warpcast were my kind of alternating 2nd and 3rd place though I’d admittedly sometimes go days or weeks without looking at them. At one point they were both very much Twitter clones with a dash of their own flavor, and while they’ve both grown a lot since then and there’s lots of factors and issues to consider, the big thing for me is that anytime I went back to Bluesky it felt immediately familiar where as every time I’d go to Warpcast I’d feel lost and like I was starting over from scratch. I don’t understand the recent change with channels and while I’m sure if I set aside a few hours I could get up to speed I’m just not motivated to do that, because I feel like I might have to do the same thing next month to get up to speed on whatever the next major change is. It also feels like it’s getting kind of hostile in ways I just don’t have time to worry about. So while I have the account there I’m admittedly not paying much attention. This is feeling kind of similar to Mastodon for me at this point, I’m there but I never go there.

I very occasionally look at Nostr and when I do I use Nos or Damus on iOS. The web interfaces I used before don’t seem to be working anymore and I haven’t bothered to look into why or what else might be a better option because it still feels very heavy inside baseball bitcoin land there, which is fine, just not my vibe. I don’t even know how to link my profile, so yeah.

I’m using native apps, but also enjoying some of the 3rd party options taking advantage of the open protocols to allow interacting with several different accounts in one place. On iOS I just set up Openvibe to sync Bluesky, Nostr, and Mastodon – so with that I might be passively engaging more with Nostr and Mastodon than I had been in the past. It sounds like Micro.blog does that too, and also syncs with other places like Medium, Tumblr, Flickr, LinkedIn, Threads and others which I was initially intrigued by but while you can set up a free account to read a combined timeline you have to pay to post anything which was too much friction for me at the time. I’m not opposed to paying for apps at all, don’t get me wrong – I pay for a lot of apps, but no free trial + similar functionality that I have elsewhere + short attention span worked against it here. I may revisit later but I think Openvibe sort of covers the bases.

I’m not on Threads because Facebook, though recently I was wondering if I was being too much of a hardass about that so I asked on some of my feeds if I should try it out, and the admittedly biased group of people who bothered to respond to me were split at about 10% enjoying it and saying I should join, and 90% saying it’s just another algo driven feed by a major company pushing things I may or may not want to see and same drama as elsewhere so I think I’m still avoiding it for now.

This is all largely text focused, for images it’s a whole other collection of fun.

I’m still using Instagram, which yes I know Facebook, but I was there before and just never left, though haven’t converted to any of the meta/facebook/whatever stuff they have brought in which probably hurts me but the dumb thing is that in order to file a DMCA report with Facebook for something on IG – something I need to do from time to time – you need to have an IG account. So, yeah.

Sunlit is apparently a very nice Instagram clone/replacement made by the Micro.blog team, but when I tried to look at it I needed a MB login for it which I didn’t have at the time so still haven’t checked it out, but others seem to like it. Popset, Rodeo and Perma are also interesting next-gen photo/image blogging apps (Rodeo being more art focused) which have the bonus of being on-chain though that aspect is obfuscated for the most part, so onboarding is easy and if you don’t want to think about web3 stuff you don’t have to, but if you want to take advantage of it there it is.

I think we’ll see more and more of that in the future so it makes sense to have that foundation in place on new things being built.

For chat I spent a lot of time with Telegram these days, and Signal being a close second. Admittedly I’m not on Discord as much as I once was and can’t remember the last time I opened Slack. It’s for this reason that Beeper has my attention. I haven’t gone through the paces with it yet, but it looks to be a chat aggregator similar to Openvibe but for Signal and Telegram and Instagram and Slack and Discord and LinkedIn and Facebook and WhatsApp and several others so that might be a great option for people struggling to juggle between all of those places.

One final thing I’ll leave you with that I also have only lightly scratched the surface on is Delta Chat. Despite it’s name, it’s not a chat app – though maybe it kind of is? It’s actually an email client but it’s not like any email client you’ve ever seen because the UI is 100% chat focused. Gone are subjects, addresses, CCs, etc – all the things you think of with email. It really breaks your brain if you add your main business email address to it, however if you have a secondary address that you just use for friends and family and mainly just talking (vs sharing big files or something) it might be interesting to play with. I’ll dive into email more later, some other time.

That’s all for the moment, see you out in the ether…

(Crypto)Punks, Clubs, and Finding Belonging in Unlikely Places

Once upon a time on Twitter:

I was on the road and groggy with cold meds when this conversation happened, so I told my friend Rushkoff I’d get back to him when I was home and rested up. I thought that would be a week or so later. It’s been 2 months and I haven’t stopped thinking about it, in fact I’m still not entirely sure how to answer it. That complexity on its own is kind of interesting so I thought maybe exploring it in public might get a little closer to an answer, or if nothing else relieve my guilt of taking so long to respond.

I think the main question here is “is this replicable?” – that is, could another group look at what is happening in the cryptopunks community and mimic/apply/encourage something, and get similar results. But to answer that we need to answer another much more difficult question first – what is “community?” And that requires accepting that the word “community” has become a completely worthless buzzword in web3 thrown around by marketers who don’t know shit about what community is. Community comes from human relationships and shared experiences and camaraderie and giving a shit about each other. Community is not about profits, floor prices or bag holders. 

So I first need to define what I think about when I think of community, and in thinking about how to do that, I tried to think of other places where I’ve observed or experienced something similar and what those relationships are. At the core, it’s a trusted familiarity that comes when you’ve known someone for a long time, or you’ve been through a difficult situation together. There’s a feeling of being able to depend on each other, and a little bit of understanding who the other person is that doesn’t happen overnight. I have a small group of friends who I’ve known since high school and we all still talk regularly. We’ve taken different paths in life but we know where we all came from, and no matter today’s differences we know we can count on each other. I think in many ways this is the idea of “family” that is so idealistic but is rarely attainable, at least in my experience. We have the family we were given and the family we choose. Or more accurately in today’s global always online world – the families we choose.

As a kid I moved around a lot and never had the chance to build strong bonds with other kids. It wasn’t until high school and finding punk rock that I found people I clicked with and related to. I had a very lonely childhood when I finally found a place where I fit in, I never let it go. Ironically the place where I fit in is legendary for preaching independence, being yourself, and standing up for what you know to be right regardless of what others might think of you. I like to think I’ve taken those ideals to heart. That could seem unrelated, but it’s not. Keep reading.

I’ve written before about this and how it’s certainly driven my lifelong fascination with communities and subcultures and how people relate to each other. So any discussion of what an awesome community is will be informed by those experiences. People are diverse, but the commonality that they share lets them understand something about each other, and this creates a higher level of baseline trust that you’d find in just some random gathering.

This is a kind of intangible idea so it’s hard to quantify, but it manifests in different ways: supporting each other’s businesses and projects is obvious, openly sharing connections and networks is another. Looking out for each other, in public and private. That could mean professional services, or personal advice. It’s something like… “If you need something, I’m here for you.” That seems overly simplified, and maybe it is, but sometimes simple things are the most powerful. 

So how do you get that familiarity? Time. Time is the answer in 99% of situations. Put in the hours, prove yourself, and eventually the people who are still around have built something with each other. And when applying that to a group, when you put that time in is important. In most situations, most communities, you join and then work your way up or earn trust over time. Your cred in the group is tied directly to how long you’ve been there. However even though this is the most common I would argue that this isn’t always ideal. The well worn stereotype of the elder community member trying to squash the actions of the newer member comes directly from this. Sometimes the people who have been there the longest are also the most jaded and critical of anything they didn’t come up with themselves. Lots of ‘get off my lawn’ going in communities with age based seniority.

The other way provides some insulation against this, which is that a potential member has to prove themselves before being able to join. There’s a number of different ways this can happen which I’ll get to in a minute, but the result is attaining membership in the group itself becomes the vetting mechanism, so members can fast track through all the ‘getting to know you’ business and skip right to familiarity and trust with any other member they meet. 

An example of this from pop culture is the scene in Chuck Palahniuk’s “Fight Club,” where Tyler Durden makes wannabe members of Project Mayhem wait outside of the Paper Street house for several days while constantly and repeatedly being insulted and told to go away. The idea being that anyone who wasn’t really committed to the cause would give up and leave, while the ones who remain despite the abuse would eventually be welcomed as family. The (factually questionable) story says this comes from ancient Buddhist traditions where a potential monk’s dedication was tested by forcing them to wait outside of a temple for 3 days before being allowed to enter. Entry isn’t about participation but commitment. The friction ensures that those who join aren’t mere onlookers. And the people on the inside know that the new arrivals are serious.

But this idea exists outside of the realm of fiction, one well known example is the culture of motorcycle clubs. Potential members go through a prospecting phase before receiving their full set of membership patches. During this time, a prospect is both under the protection of the club but subordinate to all members of the club and expected to do anything asked of them, immediately, without question. The severity of this fluctuates wildly depending on the club and the chapter, but in any case this lengthy trust building phase is designed to weed out people who aren’t serious, and ensure that once someone is officially welcomed in any other member can trust them completely the second they meet them just by seeing their patches.

A friend of mine, a full patched member of a well known 1%er club once described the experience simply – “once you’re in, you’re in.” The bond was immediate, and like family. And while the ritual of it all obviously plays a role, at the end of the day it’s not just about the jackets or the bikes; it’s about the shared experiences, the ethos, the passion. This dynamic is echoed, perhaps surprisingly, in niche communities like Cryptopunks. Despite the obvious different stakes, the essence of belonging is strikingly similar. Ask anyone who, after first getting a cryptopunk, was bombarded with welcome messages and a flood of “one of us” gifs in one of the gated chat groups what that felt like.

(As an aside, “one of us” is a reference to the controversial 1932 film FREAKS which, at its core, is a film about a group of people, carnival workers, who built their own community, having been ostracized by mainstream society.)

And yes I recognize the hilarity in drawing parallels between gritty, underground subcultures and a community centered around digital art collecting. And no, I’m not implying that owning a Cryptopunk turns you into a knife wielding badass. But I am highlighting a common dynamic that prioritizes a sense of belonging through shared experiences.

And it’s not just bikers or carnies, for almost 25 years now I’ve practiced an esoteric Japanese martial art which involves training with old, very senior instructors often at their own private dojos or groups. These locations and schedules are not published openly, by design. The only way you get there is by having trained with the right people, built trust and earned rank. So if you are there (and there often is someone’s home), it’s because you know enough to be there – so some level of trust is implied. Again, this isn’t unique. There was a time in various surf/skate/punk cultures where being in the wrong place at the wrong time – a beach, a ramp, a venue – could result in a trip to the hospital. You had to earn the ability to be there, prove yourself in the scene to get access. While these places were technically open to the public, the public was in no way welcome. But for those who had earned the right to avoid harassment, you also knew anyone else there had your back.

I’m belaboring the point here and you may be thinking I’m an idiot drawing this connection because all of these things require time and potentially blood, sweat and tears to earn your way in, but consider this: There are no accidental Cryptopunk owners.

As we approach the end of 2023, if you are holding a Cryptopunk that almost certainly means one of a few  things:

  1. You were very early to all of this, you saw the importance and potential and jumped at it. But even more, you didn’t sell and walk away when these things were going for $150k each. That you are still here means you believe, even with everything that has happened, this is still just the beginning.
  2. You weren’t early enough to get in when these were free, but you understand the importance, and paid the very high price of entry because you didn’t want to miss out.
  3. Or, someone in one of those first two categories believed in you so much that they felt you needed to be in as well, and gave you one (or a big discount on one).

The process may be different but the end result is similar:  If you are here, you are here for a reason – and just the act of being here tells the other members something about you.

And this brings me to another important similarity. Most of these groups – bikers, skaters, punks, (even the fictional Project Mayhem devotees) experienced stigmatization. These people were viewed with suspicion or even disdain by mainstream culture. And we all know that NFT enthusiasts, with their “expensive JPEGs,” face sneers and scorn from skeptics who are still in the vast majority.

Being mocked or stigmatized for your interest can be painful. But at the same time these negative labels, when embraced by a community, become a badge of honor. It’s in the face of external social judgment that the true strength of a community shines. Finding solace among like-minded individuals can be empowering. Keeping this in mind, that FREAKS reference hits even harder.

Another example – the fiercely individualist Church of Satan describes its membership as a “mutual admiration society.” I love this phrasing. It underscores a base level of respect extended to each other automatically, especially poignant in a group that is totally diverse by design. These aren’t mere social clubs; they’re support systems. Strip away the surface differences, you find at the heart of each community the notion of mutual respect. This is huge, especially for people who may not experience that anywhere else. 

And this gets back to one of the “awesome” things I was referring to in my original comment – unlike most interactions today, where disagreements almost immediately devolve into traded insults, communities built on mutual respect facilitate enriching discussions. Intellectual discourse allows people to disagree and still maintain a level of civility. In an increasingly polarized world, the comfort found in these communities becomes ever more attractive. 

Don’t get me wrong – nothing is perfect. Bad actors exist everywhere and no community is immune to extractive leeches. And for sure there are some real goddamn assholes who own cryptopunks – but the high barrier to entry serves as a filter which keeps those to a minimum. Perhaps if you spend $100k to walk in the door, you aren’t likely to want to shit on the carpet. Conversely, if the cost of entry is only $10, there’s a certain kind of person who will happily pay up, then gleefully shit all over the place just to see the reaction.

Also, yes anyone with deep enough pockets could just buy a Cryptopunk tomorrow, but the opaque community structure and confusing web of unconnected chat groups almost requires a guide, some introductions and a bit of social vetting from within the community. It’s not exactly like being invited to a private dojo, an MC clubhouse, or a well protected surf spot – but it’s not entirely different either.

And similarly, there’s not just one thing. Just as Hell’s Angels have a different culture than the Mongols, and an SF chapter will have a different culture than a Venice chapter, just as skaters in New York have a different culture than skaters in Dallas, it would be silly to think all Cryptopunk owners are the same. And the community reflects this – the culture in the Discord is different from the culture in the Telegram group which is different from the culture in a local city group which is different from the culture in a private twitter group. There are subsections and they are drastically different by design, but it’s the commonality that they share which brings them together.freaks

So to find my way back to the original question of whether one needs to own a Cryptopunk to experience a similar community, the answer is as complex as the community itself. Two things I want to call out: Owning a punk doesn’t guarantee the same community experience, and similar experiences can be found in other communities. It’s also important to understand that none of this is static, people are ever changing and their communities with them –  a community today is different from that community yesterday, and tomorrow’s will be different still. 

While all communities have unique structures, I recognize some patterns – bottom up organization, mutual respect among members, and some barriers to entry. Having skin in the game, be it financial or sweat equity, feels important. It’s not explicit, but in a way we are talking about secret societies. Simply owning a punk isn’t an all access pass. The opacity of community channels and social vetting echo characteristics found in more traditional “closed” communities. Can’t ignore the irony there for a community built on a foundation championing indelible openness and transparency.

Cryptopunks aren’t the only multi-gated online community, and any number of other collections, open-source projects and even traditional social groups also offer pathways to similar experiences.  So, while the Cryptopunks community cannot be copied, its core ethos is not unreplicable. As communities continue to evolve in the digital age, perhaps the more important question we should be asking ourselves is not how to get in, but what we, as members or hopefuls, bring to these spaces to make them more meaningful.

Intentional Communities

When thinking about community, I always stress the value of intentionality. Often people first think of rules and what they don’t want in their community because that’s easy, but I always try to encourage moderators and community managers to reframe that and instead try to identify what they do what. Try to describe the community that you want, that you want to hang out in, by what it is, not what it isn’t. Try to write every point as a positive not a negative. It’s actually harder than you think to do this, but I believe it makes a powerful statement and attracts people who want the same thing as you as well as helping you fine tune your own intentions.

Two guiding documents I helped write that I’m really proud of are the Safecast Code and the Cryptopunks V1 Discord server etiquette.

For Safecast, the environmental non-profit I helped start in 2011, we wanted something for our volunteer community to act as our guiding principals, so in 2014 we published this:

We’ve been thinking about what describes the Safecast project as a whole, and came up with a list of 10 things that we try to incorporate into all of our efforts. This is something like our code of conduct, what are we doing, what we should be doing. We try to check ourselves against this list and encourage others to do the same.

  1. ALWAYS OPEN – We strive to make everything we do transparent, public and accessible.
  2. ALWAYS IMPROVING -We can always do better so use agile, iterative design to ensure we’re always refining our work.
  3. ALWAYS ENCOURAGING – We aim to be welcoming and inclusive, and push each other to keep trying.
  4. ALWAYS PUBLISHING – Results are useless behind closed doors, we try to put everything we’re doing out to the world regularly.
  5. ALWAYS QUESTIONING – We don’t have all the answers, and encourage continued learning and critical thinking.
  6. ALWAYS UNCOMPROMISING – Our commitment to our goals keeps us moving closer towards them.
  7. ALWAYS ON – Safecast doesn’t sleep. We’re aware and working somewhere around the world 24/7
  8. ALWAYS CREATING – Our mission doesn’t have a completion date, we can always do more tomorrow.
  9. ALWAYS OBJECTIVE – Politics skews perception, we focus on the data and the questions it presents.
  10. ALWAYS INDEPENDENT – This speaks for itself.

I’ve written before about the overuse and redundancy of Discord servers in the web3 space so with for the Cryptopunks V1 Discord I asked that we think of what didn’t already exist, but that we wanted to exist, and explicitly try to create that. I’m proud of these guidelines and think they’ve helped shape a friendly and welcoming community.

  1. We are inclusionary and you’re welcome here. No matter what you look like, where you come from, what you have or your beliefs; you’ll be treated with respect.
  2. We are here to have fun but not at the expense of others.
  3. We celebrate CryptoPunks and Web3 Punk culture in its entirety. We recognise the visionary of our creators, LarvaLabs; the current owners of the brand, Yuga Labs; and all of the wonderful Punk derivatives. We reject repeated, intentionally divisive or derogatory comments towards any in the Punk ecosystem.
  4. We show respect and positivity because we want to be respected by the wider community.
  5. We share our interests, achievements and current projects without incessant shilling. In general, if you’re repeatedly bringing up a particular topic without prompt, that could be considered shilling.
  6. We’re all at different stages of our journey and continuously learning. Teach others about your experiences, learn from others about theirs. All questions are good questions and our chat is an open forum.
  7. We recommend you turn off DMs and be extremely careful in the interactions you have here. Phishing, impersonation and all manner of trickery are persistent threats.
  8. If you post a suspicious link, NSFW/NSFL content our mods might act to ban or mute you immediately. If in doubt about whether something is acceptable, it’s better not to post.
  9. Mods are here to clear away bad actors and facilitate positive discussion. If a mod asks for a discussion to move on, or to an alternate channel, or reminds you of these guidelines; please heed their advice.
  10. We Punks are ultimately the moderators of our peers. If you see something that isn’t constructive to the community we’re building, say something.

While I’m not trying to suggest these are perfect or pat myself on the back too much, I think these are two really good examples of directional documents that can help a community shape itself rather than just leaving things up to chance. If you are a community steward, manager, curator or janitor I can’t recommend doing something like this enough.

The End of Social Media

Social Media is on the decline. Not just any one site but all of it. The entire idea. Traffic everywhere is down. What we once saw as a way to stay connected to our friends became a tool to be used against us. By advertisers after our attention, by politicians pushing their propaganda. Any passing thought potentially turned into ammo for haters years down the line, influencers and thought leaders trying to lead and influence our thoughts. People getting fired for likes and retweets, or executed for daring to speak out. It’s no surprise that these sites are less appealing than they once were. But where are people going instead? Private chats, direct messages, curated groups and gated discords. Back to our friends, away from everyone else.

Some of you might remember the running joke on Twitter circa 2009 where anytime anything bad happened we’d explain it by saying “Brands.” Why was the price of gas going up? Brands. Why weren’t my friends seeing my tweets? Brands. Why did the radio keep playing this song I hate? Brands. You get the idea. Thats about the time the site shifted from being a place to talk to your friends to being a place for brands to sell you things. Social media was exciting when it was a place to learn the news from locals talking about their own experiences, but that was quickly taken over by major media who wanted to capitalize on the attention. “That’s where people are, so that’s where we’ll go!” At one point I was arguing “we don’t need to say social media anymore because at this point all media is social” though at the time I thought that was a good thing, I thought that was a sign of news outlets giving in to our way of working, but it was actually them co-opting it for themselves.

At some people people started writing safety protocols for the younger generation signing up for the sites filled with thoughtful precautions none of us had ever taken ourselves. It took almost 20 years, but our worst fears all came true. I talked to my son about this and he bluntly said there’s nothing appealing about any of these sites, it’s just people trying to push shit on him and he doesn’t see any reason to ever spend time there. No one sees his posts anyway. He’d much rather hang out in a voice chat with a few of his friends. Thinking back to my own childhood and how much time I spent on the phone and how exciting 3-way calling was and even the introduction of Party Lines (though I was never allowed to try them) I can’t really argue with his logic. 

The thing that made the internet so exciting, the chance to connect with other people, has been turned into endless commercials and non-stop surveillance. That’s what we were trying to get away from in the first place. Writing this I don’t know why I still spend any time there either. If the algorithms don’t even let me see posts from my friends who I intentionally follow, what’s the point? Maybe I just want to see how it all ends.

I do find myself getting much more out of the private telegram groups and gated discord channels. Secret societies without all the pomp and theater, (not that there’s anything wrong with the pomp and theater) just people with shared interests connecting and hanging out. In a way, it’s what we wanted from Social Media in the beginning, but could never be done correctly by a company. We just needed a protocol that worked, a way to connect A to B without a need to jack up user numbers or meet profitability goals. Let Zuck and Elon and all those other fucks have the castles they built. They’ve become useless to us and we’re moving out.

I write that knowing it comes across with all the earnestness of a 7 year old storming into the kitchen and informing his parents that he’s packed up his favorite toys and is running away because he can no longer live under the oppression of their mandated bedtime. But I’m not pounding my chest acting like we’ll go build our own site and show them! I’m just saying that for most of human history people were able to communicate with their friends directly and it worked out pretty well, and for the last couple decades we tried letting companies be the intermediary to those relationships and it was a disaster, so we can just go back to talking to each other directly. Those sites need us, but we don’t need them. Sure there’s an entire generation or two that don’t know how to communicate without Facebook but the algo will get them too, or red pill them or whatever else causes their families to stop talking to them and they will have to pick up a phone. The change won’t be overnight, but it’s inevitable. RIP social media. You had your moment, and it was fleeting af.

Decentralizing Social Media

From the very beginning of the internet we’ve wanted to talk to our friends. Or to talk to people who might become our friends. At first this was easy because there weren’t many people online so you could know everyone who found their way into an IRC channel or MUD or various other chatroom but as more people got online staying in touch with your friends became harder and it wasn’t long before our online social networks evolved into and were enabled by social networking sites (SNS). In my memory this starts with SixDegrees, for others it might be Friendster, Xing, MySpace or any number of other sites where you could subdivide everyone into a smaller group of people you wanted to connect directly with long before most of the world found their way onto Facebook. And everyone who has every used one of these sites has faced the same dilemma – leaving.

Not that it’s hard to walk away from any particular site but it is hard to walk away from the friends you made there, and in a very real way this became one of the tools used by these sites to keep you there. If you leave the site you are leaving your friends and you wouldn’t want to do that right? They used guilt along with various technical lock ins to make it very hard for you to recreate your social network on some other site. You might think of these people as friends but these sites look at your friends as valuable proprietary data. Of course this isn’t a good thing, they actually are your friends after all, but business models as they are with these sites want you to think you only have friends because they allow you to. So almost since there were social networking sites people have been trying to find ways to export their list of friends (or their social graph if you want to get fancy) and bring it into another site.

But just getting the information isn’t enough, if your friends aren’t using a new site then trying to connect with them there is going to be hard even if you somehow were able to bring over your friend list from another site. This is a problem with centralization, you need people to go to the specific place. There’s other privacy invasive options like uploading your entire address book but maybe you don’t want to show this company everyone you know, or maybe you don’t want to leak your friends private info, or maybe just because someone is in your address book doesn’t mean you want to connect with them on every social media site. Are they actually your friends or work colleague or ex-roommate or a million other potential classifications that makes this problematic? Anyway, this isn’t a new problem and smart people have been trying to solve it for a long time.

I first remember Ryan King talking about it in 2005 though he even notes then that this was a frequent conversation at the time. We were in the beginning of Web 2.0 but already imagining what Web 3.0 might be, and calling it The Semantic Web. (This is not to be confused with Web3 – the distinction between Web3 and Web 3.0 is still lost on a lot of people, and sadly a lot of the people who dreamed about Web 3.0 are missing Web3 because if silly biases, but that’s a different story for another time). Projects and proposals like Microformats and IndieWeb imagined an internet where an individuals personal data was owned by and controlled by themselves rather than by for profit companies. Rather than a website allowing you to see who your friends are you could choose to allow a website to see your friends. It was a revolutionary idea at the time, as Ryan notes, and unfortunately it didn’t catch on in the scale that any of us hoped it would. And as a result of that lack of adoption my Twitter feed right now is full of friends worrying about how they will stay in touch with each other if Twitter suddenly disappears. It’s got people talking about Mastodon again, which while open source is really many of the same problems in a different uniform. And so the dreams of 2005 have gone largely unrealized in the last 17 years.

Until now…

If you have been paying attention to whats going on in Web3 then this description of “own your own stuff” probably sounds familiar. And this is where things start getting really, really exciting. (Well, I mean if you are a nerd about this stuff it’s exciting, and I clearly am, and if you are still reading I’ll assume you are as well.) There are two new blockchain based protocols I’ve been playing with, Farcaster & Lens, which are super promising and already delivering on some of these dreams and I wanted to share them here.

Farcaster is a “sufficiently decentralized social network” which combines on-chain (ethereum) with off-chain to create something where people own their own information, their usernames, social graphs and posts, and decentralized enough that anyone can build something on top of those profiles – and enables people to switch between services without needing permission from a company. A quick look at the growing ecosystem shows how people are already putting this to work. For example right now the primary Farcaster application (which is not yet publicly released) doesn’t show public profiles, but Discove.xyz is built on the protocol so you can see my profile here.

(Farcaster as seen in the desktop app)

Lens Protocol is a decentralized social graph built on Polygon which takes the interesting approach of making your username an NFT and then minting NFTs of your connections, which then allows any application using the Lens protocol to just look at your wallet and then immediately build out your profile. For example here is my profile on Lenster which is currently the primary SNS using the protocol, and when I signed into Orb (another currently mobile only option) it instantly populated my profile, posts, and followers/following with everything I’d set up on Lenster.

(my profile on Lenster)
(My profile on Orb)

I didn’t need to export anything from Lenster, I didn’t need to import anything to Orb. Didn’t need permission or anything. When I updated my header image on Orb, the change was immediately reflected on Lenster. I looked at a few other Lens based sites and it was the same everywhere. Possibly even more exciting is that not only the posts were mirrored, so were the reactions. Hearts, replies, shares, etc.. all the same everywhere. It was mind blowing. Of course there are ways to syndicate out a post from a Web 2.0 SNS to others, using IFTTT for example you can write a script to send your Tweets to your Tumblr, or you can connect Twitter to Instagram so that a photo you post on Instagram is announced on Twitter, but the result is that these are still separate sites with individual comment threads and ultimately disconnected. With Lens it’s all the same, because they are decentralized and I as the owner of the post and the profile let each site access it from the blockchain. However we haven’t moved entirely from Web 2.0 to Web3 yet, so luckily there’s a way to send things back as well. I tested it out and it worked brilliantly – this post originated on Orb, was cross posted to Twitter and reflected on Lenster. Obviously any replies on Twitter stay on Twitter, but a reply on Lenster is seen on Orb. It’s magic.

(as seen on Twitter)
(as seen on Lenster)

Looking through the ecosystem lists on both projects I don’t see any option to sync the two yet, however I can’t imagine that is going to be too far away. Similar problems being solved in both and a lot of overlapping ideas. I’m really so excited to see this and to realize we don’t need to have the “____ sucks now because [policy/management] change, I’m deleting this app, where is everyone going next so we can connect there?” conversations every few years any longer. Obviously this is early days, these are beta applications on beta protocols but I can see where it’s heading and it’s so much of what I’ve been dreaming about for almost 20 years. I’m sure it’ll take a little while for this to click with everyone, and a lot of people are going to need to get past their crypto biases, but this really is the empowered user world we’ve been hoping for. If we’re friends, if we’re connected on one of any number of current social networks, I do hope you’ll check this out sooner rather than later. I don’t think mass adoption is an if, it’s a when.